Where your competition is in New York
The largest concentrations of waterproofing companies in our New York data are in Brooklyn, Rochester, Staten Island, Buffalo, New York, Jamaica, Bronx and Cheektowaga. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Brooklyn.
The map pack in New York
Google shows three businesses in the map pack for a search like "waterproofing company near me" in Brooklyn. In New York the shops that hold those spots usually sit near the 90th percentile, 127 reviews, not the median. 10.9% of New York waterproofing companies have passed 100 reviews; the other 89.1% are competing for whatever is left below the fold.
The website gap in New York
20.4% of New York waterproofing companies list no website on their Google profile, about as many than the national 18.8%. Nationally, waterproofing companies with a website have a median of 16 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How New York compares
Of the 30 states in our data, New York ranks 4th for the number of waterproofing companies, 23rd for median review count, and 8th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| New York | 137 | 11 | 20.4% |
| Connecticut | 42 | 11.5 | 14.3% |
| Massachusetts | 69 | 11 | 23.2% |
| New Jersey | 104 | 16 | 19.2% |
| Pennsylvania | 178 | 18 | 11.8% |
What to do first in New York
- Set a review velocity. One review per job day, asked at the door, moves a 11-review shop past the New York 75th percentile (46) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New York customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 11 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.