Missed-call text-back for a waterproofing company
A missed call here is a missed inspection, and a missed inspection is a $4,000 to $25,000 job going to the next company in the map pack. Surveys put the missed-call share for home services near a quarter. On a Saturday after three inches of rain it is higher, and only 36.1% of waterproofing profiles even claim to be open. Text-back answers within seconds: "This is Dan, saw your call, is this a wet basement or a crawl space? I can get an inspector out Monday."
The second half is the estimate. A $12,000 proposal on a kitchen table gets a second opinion and a "we'll think about it." The company that texts on day 1, calls on day 3, sends warranty terms on day 7 and checks in on day 21 wins a share nobody else is chasing.
At two weeks, working means every missed call texted inside a minute, every open estimate in a sequence, and a count of inspections recovered. Put your numbers in the calculator.