Analytics and reporting for a waterproofing company
Most owners can name their ad spend and cannot name their cost per booked inspection, close rate by source, or which source sent the exterior jobs and which sent the $600 crack repairs. Reporting fixes that with one page a week: calls and forms by source, inspections booked, jobs sold, revenue by source, cost per sold job.
The mistake is judging Google Ads by clicks and a lead broker by lead count. A broker sending 40 leads a month at a 5% close is worse than Google sending 12 at 35%, and only the report shows it.
At two weeks, working means tracking on every number and form, two weeks of data on one page, and the first clear answer about where the next dollar goes.