Where your competition is in Indiana
The largest concentrations of waterproofing companies in our Indiana data are in Indianapolis, Evansville, Bloomington, Greenwood, Fort Wayne, La Porte, South Bend and New Albany. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Indianapolis.
The map pack in Indiana
In Indiana, 23.4% of waterproofing companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Evansville searches are not in that group. They are near 422 reviews and they ask every customer.
The website gap in Indiana
Website presence in Indiana: 92.2% of waterproofing companies link one, 7.8% do not. The national figure is 18.8% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Indiana compares
Of the 30 states in our data, Indiana ranks 13th for the number of waterproofing companies, 4th for median review count, and 24th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Indiana | 77 | 39 | 7.8% |
| Illinois | 123 | 17 | 16.3% |
| Iowa | 40 | 66.5 | 2.5% |
| Kansas | 31 | 46 | 16.1% |
| Michigan | 107 | 21 | 10.3% |
| Minnesota | 47 | 10 | 4.3% |
| Missouri | 74 | 42.5 | 10.8% |
| Nebraska | 26 | 22 | 11.5% |
| Ohio | 169 | 20 | 16% |
What to do first in Indiana
- Set a review velocity. One review per job day, asked at the door, moves a 39-review shop past the Indiana 75th percentile (105) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Indiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 39 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.