# Waterproofing Owners Edge > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for waterproofing companies. Every service is offered as a free 14-day trial to waterproofing companies; start by texting or calling (385) 527-5852. ## Benchmark data - [Waterproofing companies on Google benchmark report](https://waterproofingownersedge.com/benchmarks/): 3,745 listings, 50 states. Median reviews 10; 18.8% have no website; 49.9% have under 10 reviews; median reviews with a website 16 vs 1 without. ## Guides - [Hiring a marketing agency vs doing it yourself for a waterproofing company: red flags, fair prices, and why trial-first](https://waterproofingownersedge.com/guides/agency-vs-diy-waterproofing/): How a waterproofing owner should choose between an agency, a freelancer and in-house, what a fair monthly price is, and the red flags in a pitch. - [Seasonality and the slow-season plan for waterproofing companies, month by month](https://waterproofingownersedge.com/guides/slow-season-marketing-waterproofing/): When the phone rings for a waterproofing company, why winter goes quiet, and a month-by-month plan to sell interior work and book the spring calendar. - [Pricing and quoting for waterproofing companies: ranges on the site, good-better-best, deposits, and how pricing changes your marketing](https://waterproofingownersedge.com/guides/pricing-and-quoting-waterproofing/): How a waterproofing company presents prices online and at the kitchen table: ranges, good-better-best proposals, deposits, and why pricing is marketing. - [Missed calls and estimate follow-up for waterproofing companies: text-back, speed to lead, and what a lost inspection costs](https://waterproofingownersedge.com/guides/missed-calls-follow-up-waterproofing/): What a missed call costs at a $5,000 ticket, the text-back message, the day 1 to day 21 estimate follow-up, and answering on a stormy Saturday. - [The 7 things a waterproofing company website must do, from tap-to-call to the warranty page](https://waterproofingownersedge.com/guides/website-essentials-waterproofing/): The seven things a waterproofing website must do to turn a wet-basement search into a booked inspection: speed, tap-to-call, service pages, ranges, warranty. - [How a waterproofing company gets named by ChatGPT, Perplexity and Google AI answers](https://waterproofingownersedge.com/guides/ai-search-chatgpt-waterproofing/): Homeowners now ask an AI assistant who to call for a wet basement. What those systems read and the changes that get a waterproofing company named. - [Facebook and Instagram ads for waterproofing companies: the video that works, the offer, the budget, retargeting](https://waterproofingownersedge.com/guides/facebook-instagram-ads-waterproofing/): What Meta ads do for a waterproofing company: the job-site video that works, a free inspection offer, realistic budgets and retargeting after a storm. - [Google Ads for waterproofing companies: budgets, the campaigns that book inspections, and the ones that burn money](https://waterproofingownersedge.com/guides/google-ads-waterproofing/): How a waterproofing company should run Google Ads and Local Services Ads, with realistic cost per inspection, the negative keyword list and a real test budget. - [Google Business Profile for a waterproofing company: categories, services, photos and hours that win the map pack](https://waterproofingownersedge.com/guides/google-business-profile-waterproofing/): How to set up a Google Business Profile for a waterproofing company: categories, services with ranges, job photos, Saturday hours, Q&A and posts. - [How a waterproofing company gets more Google reviews, with the exact words](https://waterproofingownersedge.com/guides/get-more-google-reviews-waterproofing/): Review scripts for inspectors and crew leads, the two moments to ask, the text from the driveway, and a healthy review pace for a waterproofing company. ## Blog - [Why is the quote so high?" How a waterproofing company answers the $12,000 question](https://waterproofingownersedge.com/blog/why-is-the-quote-so-high-answering-the-12000-question/): The most common objection at the kitchen table in this trade, and the words, proposal structure and website page that answer it before the inspector arrives. - [Before the first freeze: what a waterproofing company should have running by mid-November](https://waterproofingownersedge.com/blog/before-the-first-freeze-what-to-run-in-november/): The ground freezes in a few weeks. The short list a waterproofing company should have live now to carry the winter and fill the spring calendar. ## Services (each a free 14-day trial) - [Google Ads management for waterproofing companies](https://waterproofingownersedge.com/services/google-ads-management/) - [Facebook and Instagram ads for waterproofing companies](https://waterproofingownersedge.com/services/facebook-and-instagram-ads/) - [AI search optimization for waterproofing companies](https://waterproofingownersedge.com/services/ai-search-optimization/) - [Local SEO and Google profile for waterproofing companies](https://waterproofingownersedge.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for waterproofing companies](https://waterproofingownersedge.com/services/website-design/) - [Social media management for waterproofing companies](https://waterproofingownersedge.com/services/social-media-management/) - [Review generation and reputation for waterproofing companies](https://waterproofingownersedge.com/services/review-generation/) - [Missed-call text-back for waterproofing companies](https://waterproofingownersedge.com/services/missed-call-text-back/) - [Email and SMS campaigns for waterproofing companies](https://waterproofingownersedge.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for waterproofing companies](https://waterproofingownersedge.com/services/bookkeeping/) - [Appointment setting for waterproofing companies](https://waterproofingownersedge.com/services/appointment-setting/) - [Analytics and reporting for waterproofing companies](https://waterproofingownersedge.com/services/analytics-and-reporting/) ## By state - [Waterproofing companies marketing by state](https://waterproofingownersedge.com/waterproofing-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://waterproofingownersedge.com/calculator/) - [Free 14-day trial](https://waterproofingownersedge.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://waterproofingownersedge.com/faq/) - [About and method](https://waterproofingownersedge.com/about/)