Local SEO and Google profile for a waterproofing company
The map pack is where a wet-basement search ends. Three companies show, the homeowner opens two, one gets the inspection. Those three spots come down to category, reviews, proximity and completeness. 41.1% of waterproofing profiles have no hours, 49.9% have under ten reviews, and 18.8% have no website linked. Beating that field is mostly doing the ordinary things.
The mistake is a profile set up in 2019 and never touched: primary category "Contractor" instead of "Waterproofing service", no services listed, four photos of a truck, and a description that says "family owned." Google cannot tell what you do, and the AI engines read the same profile.
At two weeks, working means the right categories, every service listed with a range, 30 real job photos, posts twice a week, Saturday hours, and a review link after every install.