Facebook and Instagram ads for a waterproofing company
Nobody opens Instagram looking for a sump pump. Meta still works for waterproofing because a wet basement is visual and a free inspection is an offer a homeowner can accept from the couch. Leads run $25 to $70, cheaper than a Google call and softer, so they must be called within five minutes.
The creative that holds up is phone video from the job. A water test on an exterior wall. A crawl space before and after encapsulation, white liner against old dirt. A sump float cycling. Thirty seconds, captioned, no music. The mistake is boosting a logo post, or targeting a whole state when your crews cover forty miles.
At two weeks, working means one inspection offer live with a form that asks the town and the symptom, retargeting against site visitors and video viewers, and a cost per booked inspection sitting next to Google's.