Social media management for a waterproofing company
Social does not book inspections directly for a waterproofing company. It keeps you familiar in the towns you work, so the search six months after a storm comes to you, and it feeds your ads with footage. The content is already on your crew's phones: a crawl space before and after, a sump pump pulled out full of iron ochre, the inspector explaining why the crack is on the cold joint. Two posts a week, town named in the caption.
The mistake is stock photos, holiday graphics, and silence from October to March because "nothing is happening." Winter is when a basement owner decides whether to fix it before spring.
At two weeks, working means eight posts from your own job footage, a calendar you can keep up with, and a folder of clips ready for ads.