Where your competition is in Florida
The largest concentrations of waterproofing companies in our Florida data are in Miami, Pompano Beach, Orlando, Jacksonville, Tampa, Clearwater, Hollywood and Hialeah. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Miami.
The map pack in Florida
In Florida, 73.6% of waterproofing companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Pompano Beach searches are not in that group. They are near 33 reviews and they ask every customer.
The website gap in Florida
A website is the clearest marker of a waterproofing company that is going to compete for the map pack, and 42.5% of waterproofing companies in Florida do not have one linked. Across the country the median review count with a site is 16, without one 1. If your shop is in the 42.5%, start there.
How Florida compares
Of the 30 states in our data, Florida ranks 10th for the number of waterproofing companies, 28th for median review count, and 2nd for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Florida | 87 | 1 | 42.5% |
| Alabama | 48 | 32.5 | 4.2% |
| Delaware | 15 | 13 | 13.3% |
| Georgia | 91 | 19 | 20.9% |
| Kentucky | 54 | 32.5 | 7.4% |
| Maryland | 72 | 30.5 | 15.3% |
| North Carolina | 142 | 13.5 | 13.4% |
| South Carolina | 42 | 18 | 7.1% |
| Tennessee | 78 | 16.5 | 10.3% |
What to do first in Florida
- Put up a real website if you are in the 42.5% without one. Service pages, city pages for Miami, Pompano Beach, Orlando, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 1-review shop past the Florida 75th percentile (11) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Florida customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 1 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.