Waterproofing Owners Edge is an independent publication for people who own basement and foundation waterproofing companies. The trade sells a big ticket through a free inspection, which makes it a magnet for lead brokers and contract-first agencies, and almost none of them show an owner a number before asking for money.
Who writes it
Steven Von is the editor. He has spent years running growth campaigns for local service businesses, waterproofing companies among them, and has watched the same thing happen in this trade more than once: a company that does flawless interior drain installs has no idea which of its inspections came from Google, which from a realtor, and which from a $90 lead that was also sold to three competitors. The guides here are written to fix that, with figures an owner can check against his own books.
Where the benchmark numbers come from
The benchmark report is built from public Google Business Profile listings. Every month the listings for waterproofing companies in each US state are pulled, deduplicated by place so a company with two categories or a second service-area listing counts once, and summarized. The current dataset holds 3,745 listings across 50 states.
What is measured: review count and rating, whether a website is linked, profile photo, posted hours, 24-hour and weekend claims, and whether an email is public. From those come the medians, the percentiles, and the website gap. Revenue, crew count and warranty terms are not public, so they are not measured or guessed at.
Editorial rules
- No pay-to-play. No company, product manufacturer, franchise, or software vendor can buy a mention, a ranking, or a kind word.
- Every claim is sourced or labeled as opinion. Benchmark figures come from the dataset and update when it does. Price ranges reflect what waterproofing companies actually quote; they are ranges, never promises.
- No invented results. There are no "a company in Ohio doubled its inspections" stories here, because nobody can check them.
- Plain language. If a sentence would sound odd said across the hood of a truck, it gets rewritten.
How the free 14-day trial works
Any service on this site, from Google Ads to bookkeeping, can be tried free for 14 days. You text or call, there is a 20-minute setup call, and the service runs inside your own accounts for two weeks. Ad spend, if the service uses any, goes to Google or Meta on your own card. There is no card on file here, nothing renews, and there is no contract to get out of.
On day 15 you get a plain report of what moved: calls, booked inspections, reviews, whatever the service was meant to move. Then you decide whether to continue at a monthly rate or stop.
The trial exists because an owner with a $5,000 average ticket should see the inspection calendar fill before paying anyone to fill it. Most vendors want six months committed before the first wet-basement call rings. That order is backwards.
Questions about any of this are answered on the FAQ page, or text or call (385) 527-5852.