Guides
Practical, specific guides for waterproofing companies who want more calls and booked jobs.
Hiring a marketing agency vs doing it yourself for a waterproofing company: red flags, fair prices, and why trial-first
How a waterproofing owner should choose between an agency, a freelancer and in-house, what a fair monthly price is, and the red flags in a pitch.
2026-10-06
Seasonality and the slow-season plan for waterproofing companies, month by month
When the phone rings for a waterproofing company, why winter goes quiet, and a month-by-month plan to sell interior work and book the spring calendar.
2026-09-16
Pricing and quoting for waterproofing companies: ranges on the site, good-better-best, deposits, and how pricing changes your marketing
How a waterproofing company presents prices online and at the kitchen table: ranges, good-better-best proposals, deposits, and why pricing is marketing.
2026-09-03
Missed calls and estimate follow-up for waterproofing companies: text-back, speed to lead, and what a lost inspection costs
What a missed call costs at a $5,000 ticket, the text-back message, the day 1 to day 21 estimate follow-up, and answering on a stormy Saturday.
2026-08-27
The 7 things a waterproofing company website must do, from tap-to-call to the warranty page
The seven things a waterproofing website must do to turn a wet-basement search into a booked inspection: speed, tap-to-call, service pages, ranges, warranty.
2026-08-19
How a waterproofing company gets named by ChatGPT, Perplexity and Google AI answers
Homeowners now ask an AI assistant who to call for a wet basement. What those systems read and the changes that get a waterproofing company named.
2026-08-12
Facebook and Instagram ads for waterproofing companies: the video that works, the offer, the budget, retargeting
What Meta ads do for a waterproofing company: the job-site video that works, a free inspection offer, realistic budgets and retargeting after a storm.
2026-08-04
Google Ads for waterproofing companies: budgets, the campaigns that book inspections, and the ones that burn money
How a waterproofing company should run Google Ads and Local Services Ads, with realistic cost per inspection, the negative keyword list and a real test budget.
2026-07-23
Google Business Profile for a waterproofing company: categories, services, photos and hours that win the map pack
How to set up a Google Business Profile for a waterproofing company: categories, services with ranges, job photos, Saturday hours, Q&A and posts.
2026-07-14
How a waterproofing company gets more Google reviews, with the exact words
Review scripts for inspectors and crew leads, the two moments to ask, the text from the driveway, and a healthy review pace for a waterproofing company.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your waterproofing company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.